Fact-Checking Policy

Last updated: June 1, 2025

Accuracy is fundamental to everything we publish at The Journll Blog. This Fact-Checking Policy describes the specific steps we take to verify information before publication, how we handle errors after publication, and how you can report potential inaccuracies.

1. Our Commitment to Accuracy

Every factual claim published on The Journll Blog must be verifiable. We do not publish statistics, data points, quotes, or specific claims without a credible, checkable source. We recognise that the AI and digital marketing landscape changes rapidly, and we take responsibility for keeping our information current and correcting errors when they occur.

2. Pre-Publication Fact-Checking Process

Every article goes through the following steps before it is published:

Step 1 — Author Sourcing

Authors are required to document the source of every factual claim, statistic, and data point in their articles. Sources must be:

• Publicly accessible and verifiable by an independent reader.
• From authoritative, credible organisations (e.g., published research, official company documentation, government data, or recognised industry reports).
• As current as possible — we note when data is older than 12 months.

Step 2 — Editorial Verification

An editor independently verifies key factual claims before publication. This includes:

• Checking that cited statistics match the source material.
• Confirming that quotes are accurately attributed.
• Verifying that product features, pricing, and capabilities described are current.
• Checking that tool recommendations are still active, functional, and relevant.

Step 3 — AI-Assisted Content Review

For articles produced with AI writing assistance, a human subject-matter reviewer specifically checks:

• That no statistics or facts were fabricated by the AI model.
• That product names, version numbers, and technical specifications are accurate.
• That no citations point to non-existent or inaccessible sources.
• That the content reflects current best practices, not outdated information.

Step 4 — Final Review

Before publishing, the final version of every article is reviewed against our checklist:

• All statistics include a source citation or link.
• No unsubstantiated superlatives (“the best ever”, “guaranteed”) without evidence.
• No fabricated case studies or invented results.
• No medical, legal, or financial claims without appropriate disclaimers.

3. Source Standards

We evaluate sources using the following criteria:

• Primary sources: Official documentation, original research papers, government statistics, and platform-published data are preferred.
• Secondary sources: Reputable publications, established industry research firms, and well-known technology publications are acceptable when primary sources are not available.
• Sources we avoid: Anonymous or unverifiable sources, self-published content without credentials, and sources with clear conflicts of interest (unless explicitly disclosed).

4. Post-Publication Corrections

We take errors seriously. When an inaccuracy is identified in published content, we follow this process:

1. Investigate: We assess whether the reported error is factually incorrect, whether our source has been updated, or whether the information represents a genuine dispute of interpretation.
2. Correct promptly: If the information is incorrect, we correct it as quickly as possible — typically within 48 hours of confirmation.
3. Add a correction notice: We add a clearly visible correction notice to the article indicating what was changed and when. We do not silently overwrite incorrect information without acknowledgement.
4. Update “last reviewed” date: Corrected articles are re-dated to reflect when they were last reviewed.

5. Content Updates vs. Corrections

We distinguish between two types of changes:

• Updates:When information was accurate at publication but the world has changed (e.g., a tool’s pricing changed, a new version was released), we update the content and note the update date. These are not errors.
• Corrections: When information was incorrect at the time of publication, we correct it and publish a correction notice. These are errors and are treated with full transparency.

6. How to Report an Error

If you believe any content on The Journll Blog contains factual errors, we want to know. Please contact us with:

• The URL of the article containing the potential error.
• A clear description of the claim you believe is inaccurate.
• The source or evidence you believe is correct.

Email corrections to: corrections@journll.com

We acknowledge all correction reports and aim to complete our investigation within 48 hours. We will notify you of our findings by reply.

7. Limitations

Despite our best efforts, some inaccuracies may reach publication — particularly for fast-moving topics like AI tools and platform policies. We ask for your understanding when this occurs and appreciate reader reports that help us improve. Our goal is to correct errors, not to hide them.